Increase the Value of Your Article Marketing
Considering how much time and money an online marketer spends on article marketing, we all hope for good value for our expenditures. Whether we write the articles ourselves, use the writing talents of our employees or contract with an expert professional writer, online marketers want to recoup those expenditures as quickly as possible via increased traffic and revenue.
Article directories are the most frequently used distribution point for our content. A good article directory offers us three major advantages. First, a top tier article directory attract a lot of traffic. That results in a lot of potential readers being able to access our articles on the directory, itself. An attractive title will encourage a lot of those visitors to read our articles and, perhaps, click through to our website.
Second, webmasters of other sites within our niche will pick up our article with our embedded links for publication on their own sites. While these niche specific sites will have less traffic than the directory, that traffic will be more targeted, so our article will be relevant to those visitors’ interests. Consequently, we can expect a higher proportion of those niche website’s visitors to choose to read our article.
The third advantage is that the search engines are very likely to notice the links to our site from the syndicated article, and, as a result, our search engine listings are probably going to improves. Unfortunately some of the benefit of our search results will be limited and temporary, because repeated publication of the same article on a number of sites will be considered duplicate content. Once the search engine robots have done their job properly, most of those duplicate external links will have disappeared in terms of their SEO value.
If we handle of syndication to article directories properly, we will provide unique articles to each directory to which we submit. If we spin our content, then we can accomplish producing multiple unique versions of the same content. However, even when we go to the trouble of spinning so that each article directory gets a unique version, those niche sites that get our articles from the same directory will be duplicate content. So this approach to spinning is a huge improvement over distributing the same article to multiple directories, it leaves room for improvement in maximizing our benefit from our article marketing efforts.
An alternative to using only article directories is to also distributed unique articles to individual sites within our marketing niche. Unfortunately this can be a time consuming challenge in identifying potential publishers for our articles and then convincing those webmasters that they can actually benefit from publication of our articles (and our contextual links).
Fortunately there is a semi-automated system to make implementation of this peer-to-peer exchange easier. I think of it as a content distribution coop. I provide a detailed description of this automated article marketing system elsewhere.
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