Breaking the Box With Referral Marketing Strategies
Endless referrals are now possible for just about anyone with the advent of the Internet. Endless referrals mean for you that you have an exponentially growing business which is constantly making you more and more money while you do relatively little in order to get all that business.
There are essentially two methods of using the Internet to generate endless referrals: viral marketing and affiliate marketing. Viral marketing operates on the Internet. Affiliate marketing has been around for a long time, but is made easier and more powerful by the Internet.
Affiliate marketing might be difficult if you are offering a product in a niche market. However, if you are offering a product or service that has broad appeal, such as teaching everyday people how to make serious money with minimal risk by investing in e-mini futures contracts on the stock market, then affiliate marketing will work wonders for you.
With affiliate marketing, a few of your clients will turn into people who actually work for you. Once you have great affiliate marketers, they send you most of your new business while you sit back and reap the benefits of the knowledge and training you gave out. They will be paying you a small percentage of all of their new revenues; or, you could set it up so that you pay them a hefty commission out of every sale they get for you, while you keep the difference. So, for example, if they sell one of your products for $100, they get $40 and you keep $60.
The most important thing with affiliate marketing is that you make it possible for the affiliates to duplicate your own business model exactly, even if they are not the entrepreneurial kind by their nature. You want to have thousands of ?offices? open that will run like the original one. The best way to get affiliates is design the opportunity and list it as a link on your website.
With viral marketing, you will use the benefits of social networking sites. This will work no matter if you sell to a niche or not, and may even work better with a niche. Viral marketing works on the premise that associates of people who become your customers will listen to their recommendations and want to deal with you. This is an effective assumption.
Viral marketing operations by your making use of sites like Digg, Facebook, Twitter, Stumble Upon, Yahoo?s Buzz Up, and the ever growing array of other social bookmarking and networking sites to make yourself known in a relate-to-you oriented way rather than a sales and marketing way. People who relate to you will find interest in what you offer and become your customer. Then, they start telling others about you, and even may send them right to your site. After a while, new sales (and repeat business) become seamless?for you are getting endless referrals.
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