My 7 Tips To Using a Domain Name Suggestions Tool
So you are in the market to find a domain name so you can make your first million (or two) on the internet.
Before you rush out and register that new domain I am going to suggest that you consider an aged domain instead.
An aged/expired domain is a domain that has previously been registered by another person, and that person or company has, for whatever reason decided not to renew it.
Sometimes the reason is simply that they forget. There was a famous story a few years ago when a high profile domain passport.com owned by Microsoft themselves was not renewed when it came time to renew the registration, meaning it became available for anyone to re-register.
A hacker did just that with this domain, but luckily for Microsoft this guy did the right thing and gave the domain back to them (I think Microsoft paid him back the registration fee).
Other reasons for not renewing a domain might be that the individual that owned the domain went bankrupt, or they maybe transferred the business that used to operate on that domain to another person. In fact there are a multitude of reasons why domain names do not get renewed.
So what are the advantages for you re-registering an aged domain?
1. Links - Most domains, particularly those domains that have been actively used in the past and not just had no promotion have other websites linking to them over time, and these links form a major part in determining how well the domain will rank in google and other search engines for particular keyword phrases.
2. Page Rank - As a consequence of these links, a lot of these aged domains will have existing page rank.
3. Age - As a general rule the search engines give more ranking power to domains that have been continuously registered for a a longer period than other domains.
4. Web Traffic - Many domains will have established web traffic, with visitors rolling up to that domain on a regular basis, usually as a result of previous campaigns completed by the previous web site owner.
5. No Sandbox - New domains are sometimes subjected to a “sandbox” where they will not rank as well as older domains until they have being around long enough to be trusted by the search engines.
These are probably the most attractive factors to consider when re-registering an existing domain versus registering a shiny new domain.
There is an very important distinction you should understand between an aged/expired domain and a deleted domain.
An aged or expired domain name has the age preserved. For example if I registered a domain three years ago and then did not renew the registration and you come along and re-register it, then for all intensive purposes the domain is still 3 years old and still has all the advantages of that age in the search engines.
If however, you re-register a deleted domain, then for all intensive purposes you have registered a BRAND NEW domain. You will still be be able to use any links, page rank, and traffic, but your domain may be subjected to the sandbox, and WILL be treated as a brand new domain by the search engines.
So the key is to purchase the domain before it is deleted by the domain registrar. There are a number of free websites available that you can use to locate aged domains or expired domains.
Just do a search in google for terms such as aged domain finder or something similar.
These services will often allow you to search for domains and return information about the age of the domain, existing page rank, number of links, traffic, and even allow you to use the wayback machine (a catalog of all web pages at various points in time) to see what content was on the domain in the past.
Some of the better services will even allow you to search with keywords as well which is a very powerful feature.
You see domains often rank better in Google, MSN, and Yahoo if they contain one of more keywords relating to the particular niche you are involved with.
For example if you are selling products for cats, then if you have the word cat or cats in the domain name this will help you get better rankings than domains that do not have this (if everything else is equal).
When you are searching for an expired domain please check out the free domain name finder tool.
Essential tips to purchasing aged domains
1. Try and get a domain at least 5 years old (the older the better, this is a minimum).
2. Aim for a decent number of links as possible (although this is not essential).
3. A domain with existing page rank is not necessary but a bonus if you can find it.
4. Existing web traffic again is not essential but is a huge bonus.
5. Make sure the domain has a keyword relating to the niche you are going to use the domain in.
6. Check the history of the domain to make sure you are happy with the previous content that has been used on the domain previously. Bad content may have blacklisted the domain in the search engines. Many services allow you to search for this automatically.
7. Optional: Use a service that allows you to search closeout domains. These are really cheap domains usually costing only $5 (plus standard registration fees). Wht buy premium domains if you do not need them? You do not need to spend much money to find domains that have most of the items discussed above. In fact only recently I purchased a 9 year old domain, with 500 visitors a day and 1000 links for just $5 !
Buying expired domains can really give you a legup on your competition, and if your smart and use the right websites, and look for the right type of domains, it need not be an expensive exercise. Isn’t your online efforts worth spending an extra $5 to get an expired domain so you can take advantage of all these factors?
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